Windows 8 replaced the start menu with Start screen and it wants you to have a quick access to regularly visiting web site from the Start Screen as well. It is called pinned sites.
Advantages of having pinned sites for the end user
- Gives you quick access to the websites you regularly visit from Start Screen
- Site Tiles will be updated regular basis as new content is available in the website
- Save Time – It will stop you been visiting to website unless it is been updated.
- Site-Centric Visuals will be provided for quick identification.
Advantages of having pinned sites for the webmasters
- Provide more visibility to your website if your visitors choose to pin your site.
- It will be hard to mange if you have 100 of favorite websites. Start Screen is not allowing you to have folders yet.